B2C · Consumer · 720-hour cycle
kaedax builds consumer products — community platforms, creator tools, social apps — in a fixed 30-day (720-hour) cycle, with the live-ops layer included: moderation defaults, trust and safety, analytics, and incident response. Built by engineers who have scaled consumer apps to millions of users and 420k organic downloads in a month.
Waitlist converted
72%
4k invited
D1 retention
46%
+9 vs bench
Mod queue
12
p50 4 min
Error rate
0.03%
p99 180ms
[ §01 ] the problems we're hired for
The waitlist converts, traffic spikes, and the product falls over where you didn't instrument. We ship the live-ops layer with the product: telemetry, rate limits, moderation queues, and a monitoring agent that pages a human only when it matters.
Blocking, reporting, moderation queues, and content policy enforcement touch every table. Designing them on day one costs hours; retrofitting them costs a cycle. Moderation defaults are in every B2C spec we write.
Consumer products live or die on iteration speed against real users. A 30-day cycle to a production launch — our PULSE engagement went live to a 4,000-person waitlist with zero ops headcount — keeps your runway for the iterations that matter.
Notifications, streaks, feeds, and social graphs are schema decisions before they're features. We design the event model for the retention loops you'll want in month three, even when month one ships without them.
[ §02 ] what ships
The shapes of consumer work that fit a 720-hour cycle. Every build ships with runbooks, monitoring, and 30–60 days of post-launch on-call.
Feeds, profiles, social graphs, notifications — with moderation and reporting in the first schema.
Publishing flows, monetization surfaces, audience analytics, payout-ready accounting events.
Referral mechanics, staged rollouts, invite systems that survive a traffic spike.
Telemetry, moderation queues, feature flags, incident runbooks — zero ops headcount required at launch.
[ §03 ] proof
We launched to 40k users in week one and the moderation queue just held. Trust & safety was built into v1 — that's why the app stores didn't bury us.
[ §04 ] questions
Market quotes run $30,000–$150,000 for a consumer MVP over 2–5 months. kaedax prices per fixed 720-hour cycle, shared on the scope call. One cycle ships a launch-ready product including the live-ops layer most quotes omit.
That's the point of shipping live-ops with the product. Rate limits, queue-backed writes, staged rollouts, and monitoring are in the build — our PULSE engagement launched to a 4,000-person waitlist with zero ops headcount.
Yes — our founding team shipped Android apps to millions of users at Perk and built a VR app to 420k organic downloads in its first month. We'll recommend native, React Native, or web-first based on your product, not our convenience.
Blocking, reporting, moderation queues, and content policy enforcement are in the first schema we design — they're data-model decisions, not features you add later.
For a focused product with one core loop, yes — production launch, not a beta. Multi-sided platforms with several loops typically need two cycles, and we say so on the scope call.
A 15-minute scope call with a kaedax founder and the engineer who'd lead your build. We either fit your consumer product into 720 hours, or we tell you why not — same call.
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